
Decoding Demand.
Engineering Advantage. Unleashing Growth.
Harnessing AI, behavioral science, and deep customer intelligence, we decode demand, uncover hidden opportunities, and engineer transformative growth. At Apex, the best opportunities don’t just offer a view—they reshape the landscape.


Decoding Demand.
Engineering Advantage. Unleashing Growth.
Harnessing AI, behavioral science, and deep customer intelligence, we decode demand, uncover hidden opportunities, and engineer
transformative growth.
At Apex, the best
opportunities don’t just offer a view—they reshape the landscape.


Decoding Demand.
Engineering Advantage.
Unleashing Growth.
Harnessing AI, behavioral science, and deep customer intelligence, we decode demand,
uncover hidden opportunities, and engineer transformative growth. At Apex, the best opportunities don’t just offer a view—they reshape the landscape.


Decoding Demand.
Engineering Advantage. Unleashing Growth.
Harnessing AI, behavioral science, and deep customer intelligence, we decode demand, uncover hidden opportunities, and engineer
transformative growth. At Apex, the best
opportunities don’t just offer a view—they reshape the landscape.

About
About
About

LET'S TALK
LET'S TALK
LET'S TALK
LET'S TALK
Leadership
Leadership
Leadership

Founder & Managing Partner
Pearce Lockwood
Passionate about helping leaders accelerate growth. Ex-Kearney & Accenture Strategy partner and practice leader. Outdoor enthusiast and die-hard Philly sports fan.
Passionate about helping leaders accelerate growth. Ex-Kearney & Accenture Strategy partner and practice leader. Outdoor enthusiast and die-hard Philly sports fan.
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COO
Gerry O’Connor
Four decades of supporting CEOs on their most complex growth challenges. COO of four premium strategy boutiques and Sr. partner at Accenture Strategy. Strategist, theater fan, and avid golfer.
Four decades of supporting CEOs on their most complex growth challenges. COO of four premium strategy boutiques and Sr. partner at Accenture Strategy. Strategist, theater fan, and avid golfer.
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Senior Manager
Dylan Hurwitz
Curiosity, passion, and data inform everything I do, whether it’s effecting change or developing my team. Former Accenture leader and avid snowboarder.
Curiosity, passion, and data inform everything I do, whether it’s effecting change or developing my team. Former Accenture leader and avid snowboarder.
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Senior Advisor
Phil Davis
Former Customer Experience Practice Leader and Head of Client Success at Accenture; Ex-Bain Partner & CX Practice Leader; Board Member | Executive Fellow Yale School of Management
Former Customer Experience Practice Leader and Head of Client Success at Accenture; Ex-Bain Partner & CX Practice Leader; Board Member | Executive Fellow Yale School of Management
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Senior Advisor
Dan Hornbarger
Business strategist and private equity investor helping companies unlock growth. Previously Chief Transformation Officer and Sr Strategy Partner. Current wildlife photographer.
Business strategist and private equity investor helping companies unlock growth. Previously Chief Transformation Officer and Sr Strategy Partner. Current wildlife photographer.
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Advisor
Jon Edwards
Jon helps leaders reimagine go-to-market strategies, building AI-enabled capabilities for lasting growth. With 20+ years advising top executives, he brings clarity, rigor, and a people-first approach.
Jon helps leaders reimagine go-to-market strategies, building AI-enabled capabilities for lasting growth. With 20+ years advising top executives, he brings clarity, rigor, and a people-first approach.
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