About

About

About

About

Apex Strategy Advisors is a premier boutique growth strategy consulting firm that partners with CEOs, Business Unit presidents, and other forward-thinking leaders in Strategy, Marketing, Sales, and Customer Experience to uncover what truly drives customer choice—and to materially accelerate growth.
 
We are redefining how strategy consulting gets done. By harnessing AI and cutting-edge technology, we decode shifting customer behaviors and expose high-impact opportunities that others overlook. Growth isn’t just about incremental wins—it happens when businesses achieve a deep, forensic understanding of the forces that drive customer decisions.
 
We are known for identifying demand spaces—moments shaped by context, emotions, and needs—and helping clients transform these insights into action. Whether it’s prompting customers to switch, spend more, or engage more deeply, we help businesses turn intelligence into measurable results. Our expertise lies in capital-intensive industries (communications, hospitality, travel, entertainment, etc.), where even a few percentage points of growth can mean the difference between market leadership and stagnation.
 
Our team is a powerhouse of strategists, AI innovators, and behavioral science experts, all driven by a relentless focus on delivering real, measurable impact. We break free from traditional consulting models, blending the agility of a boutique with AI-powered intelligence to craft strategies that aren’t just visionary—they’re engineered for execution.
 
Together, we unlock insights that redefine what’s possible and open doors to extraordinary growth. Let’s climb higher—because at the top, it’s not just about the view; it’s about transforming the landscape itself.

Leadership

Leadership

Leadership

Leadership

Pearce Lockwood

Founder & Managing Partner

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Passionate about helping leaders accelerate growth. Ex-Kearney & Accenture Strategy partner and practice leader. Outdoor enthusiast and die-hard Philly sports fan.


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Gerry O’Connor

COO

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Four decades of supporting CEOs on their most complex growth challenges. COO of four premium strategy boutiques and Sr. partner at Accenture Strategy. Strategist, theater fan, and avid golfer.

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Dylan Hurwitz

Senior Manager

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Curiosity, passion, and data inform everything I do, whether it’s effecting change or developing my team. Former Accenture leader and avid snowboarder.


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Phil Davis

Senior Advisor

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Former Customer Experience Practice Leader and Head of Client Success at Accenture; Ex-Bain Partner & CX Practice Leader; Board Member | Executive Fellow Yale School of Management

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Dan Hornbarger

Senior Advisor

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Business strategist and private equity investor helping companies unlock growth. Previously Chief Transformation Officer and Sr Strategy Partner. Current wildlife photographer.

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