About

About

About

About

Apex Strategy Advisors is the AI-native growth strategy firm for the world’s most ambitious leaders in industries where customer choice is paramount.
 
Operating at the Apex of AI, behavioral science, and elite strategic expertise, we help our clients see their customers more clearly, uncover the heart of what drives choice, and convert those insights into market share, wallet share, and customer lifetime value. We stay with you in the trenches until the results are real.
 
Our proprietary system, including the Growth X-Ray, Choice Finder, and Apex.AI Agents, combines deep analytics with the real-world savvy of former CEOs, PE operating partners, and senior advisors from McKinsey, Bain, and BCG. We bring the hunger, creativity, and practicality of a challenger alongside the strategic depth and AI capability to make big ambitions real.
 
We specialize in experience-driven, capital-intensive industries, telcom, media, hospitality, automotive, agriculture, and quick serve restaurants, where even small gains in stimulating customer choice can reframe the competitive landscape. We help you test new ideas quickly, prove what works in market, and scale successes for transformational growth.
 
We’re not just another boutique; we’re building the future of strategy consulting with our clients. Practical. Human. AI-driven. Built for today’s pace and tomorrow’s challenges. If you’re ready to see what’s possible at the apex, let’s talk.

Leadership

Leadership

Leadership

Leadership

Pearce Lockwood

Founder & Managing Partner

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Passionate about helping leaders accelerate growth. Ex-Kearney & Accenture Strategy partner and practice leader. Outdoor enthusiast and die-hard Philly sports fan.


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Gerry O’Connor

COO

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Four decades of supporting CEOs on their most complex growth challenges. COO of four premium strategy boutiques and Sr. partner at Accenture Strategy. Strategist, theater fan, and avid golfer.

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Dylan Hurwitz

Senior Manager

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Curiosity, passion, and data inform everything I do, whether it’s effecting change or developing my team. Former Accenture leader and avid snowboarder.


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Phil Davis

Senior Advisor

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Former Customer Experience Practice Leader and Head of Client Success at Accenture; Ex-Bain Partner & CX Practice Leader; Board Member | Executive Fellow Yale School of Management

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Dan Hornbarger

Senior Advisor

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Business strategist and private equity investor helping companies unlock growth. Previously Chief Transformation Officer and Sr Strategy Partner. Current wildlife photographer.

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Jon Edwards

Advisor

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Jon helps leaders reimagine go-to-market strategies, building AI-enabled capabilities for lasting growth. With 30+ years advising top executives, he brings clarity, rigor, and a people-first approach.

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